“Ledal” (light emitting pedal) to make cycling safer

News from UK:

Steve Sumner, a 51-year old from Winterbourne Bassett, has invented an intelligent pedal light, which is expected to reduce cyclist related accidents. The invention has been named as “Ledal”.
Steve has worked as a firefighter in London for around two decades.
How does it work? The Ledal uses LED lights which are lighted by sensors on the pedal. It will emit white light forwards and red light backwards, and will be visible from a distance of 1000 m on low visibility roads.
Steve Sumner worked with Trevor Keena for designing the Ledal. The manufacturing was done in China.
It has already won BBC Tomorrow’s World inventions award, the Genius Prize from the Association of Hungarian Inventors and a gold medal at INPEX, Pittsburgh. Steve expects to bring this to the market in a big way by the end of the year.

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